Strategy
Choosing Which Platforms Are Worth Your Time
Platforms differ in shelf life, intent and who they show you to. Those documented differences, not audience size, should decide where a small business posts.
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What we know, written down
Resources
Everything here comes out of the room. Real questions members ask, answered plainly, with the source for every number so you can check us.
Strategy
How Often Should You Post, According to the Data
Two large studies disagree about the best time to post. They agree about something more useful, and the platforms' own code explains why.
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Strategy
How to Tell Whether Social Media Is Doing Anything for Your Business
Your analytics undercounts social and the platform dashboards overcount it. Here is a measurement approach a small business can actually run.
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Strategy
What to Automate in Your Social Routine, and What to Leave Alone
AI can carry the setup work. It cannot carry the sentence a real person reads. Here is the line we drew, and why we drew it where we did.
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Strategy
Why Follower Count Is a Weak Metric
Meta's own report says 41% of US Feed views come from accounts people do not follow. Here is what followers still do, and what to watch instead.
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Strategy
Why Nobody Comments on Your Posts
If your posts get views and no replies, the problem is usually not the algorithm. It is that you have not given anyone anything to answer.
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Reading about it is one thing. Doing it with eight other business owners on a live call is another.
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