Fundamentals
How Recommendation Systems Actually Work
Every feed is a ranking problem. Here is what the platforms themselves have published about how that ranking gets done, and what it means for your posts.
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What we know, written down
Resources
Everything here comes out of the room. Real questions members ask, answered plainly, with the source for every number so you can check us.
Fundamentals
How to Write a Comment That Starts a Conversation
Great post does nothing. Here is the comment format we teach in the room, and the two habits that turn one comment into an actual relationship.
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Fundamentals
What Engagement Actually Signals, and What It Does Not
Likes are not payment for good behavior. They are evidence a model uses to predict a different person's next move, which changes what you should chase.
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Reading about it is one thing. Doing it with eight other business owners on a live call is another.
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