PlatformsFacebook
How Facebook Decides What People See
Meta publishes a quarterly report on what Americans actually see in Feed. The numbers explain why your Page reach fell, and what still works.
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What we know, written down
Resources
Everything here comes out of the room. Real questions members ask, answered plainly, with the source for every number so you can check us.
PlatformsInstagram
How Instagram Ranks Feed, Reels and Explore
Instagram runs several ranking systems, not one. Here is what Adam Mosseri and Meta have actually published, and what Meta told investors in 2026.
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PlatformsPinterest
How Pinterest Distribution Works, and Who It Suits
Pinterest is a search engine wearing a social network's clothes. Its own documentation says a Pin can gain engagement years after publication.
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PlatformsLinkedIn
How the LinkedIn Feed Actually Ranks Your Posts
LinkedIn rebuilt its feed ranking on large language models in 2026. Here is what its own engineers say, and what it means if you post for your business.
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PlatformsTikTok
How the TikTok For You Feed Actually Works
TikTok says follower count is not a ranking factor. Here is what else its explainer says, and what it has not updated since 2020.
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PlatformsX
How the X Algorithm Works, According to Its Own Source Code
X publishes the code that ranks the For You feed, including the actual weights. Here is what the numbers say, and what a business owner should do with them.
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PlatformsYouTube
How YouTube Decides Who Sees Your Video
YouTube publishes more about its ranking system than any other platform. Here is what it says, what it refuses to say, and how a small business should use it.
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PlatformsThreads
What We Actually Know About How Threads Works
Threads passed 500 million monthly users in 2026, and Meta has published almost nothing about how it ranks. Here is the honest state of the evidence.
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