Advertising
How to Read Ad Metrics Without Fooling Yourself
Ad dashboards are built to look successful. Here is how attribution, benchmarks and view-through credit mislead, and what to check instead.
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What we know, written down
Resources
Everything here comes out of the room. Real questions members ask, answered plainly, with the source for every number so you can check us.
Advertising
Organic Versus Paid Social, Compared Honestly
Paid social buys distribution, not affection. Here is what the platforms say each one does, and what the research says about whether you can tell if it worked.
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Advertising
What a Small Social Ad Budget Can and Cannot Buy
The platforms publish the numbers that decide whether a small budget can work at all. Here is the arithmetic, before you spend anything.
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Reading about it is one thing. Doing it with eight other business owners on a live call is another.
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